We arrange focus rooms with observation and recording facilities in Amsterdam, Rotterdam, The Hague and Utrecht, through our local partner network. Other Dutch cities can often be facilitated on request. Prefer not to travel? Every session can also run fully online or hybrid, with a livestream so your team can follow along from anywhere.
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Yes. Alongside participants from our panel, you can invite people you've sourced yourself — your own customers, users or contacts — for moderated or unmoderated sessions. They go through the same scheduling, reminders and recording flow through our platform, so everything stays in one place. This is a good fit when you specifically want feedback from existing users, and it lowers the cost since no recruitment is needed.
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Yes. We recruit participants from our own panel of 100,000+ people across Europe, screened to match your target audience. Every participant is manually checked against your criteria before they're approved, so you only meet people who fit. In most countries the sign-up process is localised, so participants take part in their own language. Recruitment, scheduling and incentives are all handled for you.
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As a rule of thumb, 5 to 8 participants per user group or device type is enough to uncover the majority of usability issues. I
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Most usability studies take about 2 to 4 weeks from kickoff to report, depending on the setup you choose.
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The cost of a usability study depends on the method, session length, number of participants and which services you need. In general, a study falls between €2,500 and €7,500.
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A usability study can be run on almost any digital product where people complete tasks: websites and webshops, web applications and SaaS software, mobile apps (iOS and Android), and interactive prototypes (Figma, Adobe XD, Sketch).
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If a participant doesn't show up, we don't charge you for that session. If someone turns out not to match your criteria or the quality falls short, let us know within 24 hours and we'll sort it out — with a replacement or a correction. To keep your study on track, we also recommend scheduling one backup participant for every five you need.
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We recruit participants for all common research methods — in-home visits, unmoderated user tests, moderated user tests, in-depth interviews, focus groups, diary studies, card sorting, tree tests, preference tests, online surveys and more. Whether your study runs online or on location, we recruit the right participants for it.
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We recruit almost any B2C audience and most B2B profiles, from broad consumer groups to hard-to-reach decision-makers. For very specific or niche audiences, we run a feasibility check upfront so you know whether recruitment is realistic before you commit. Not sure about yours? Request a feasibility check and you'll know within one business day.
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