Consumer Needs Research

What needs and expecations do potential customers have?

Want to develop products and services that meet the needs and expectations of your target audience? Consumer needs research gives you insight into what your target group really wants and how you can stand out from the competition.

Executed via our own platform for UX and Market Research
Invite existing customers or recruit respondents in our panel
Our research service takes care of the entire research process

Receive a free quote Contact us

Identify unmet needs and wants

Tackle unmet wants and needs from your target audience.

Fuel succesfull innovation paths

Develop new products or services that align with the target audience.

Marketing and communication

Get more out of your marketing and communication efforts.

Our approach

Research service

Recruiting testers

Deliverables

Pricing

Our approach for customer journey research

We usually combine quantitative and qualitative research. Quantitative research for statistical validity and qualitative research to enrich the data with interviews, focus groups or user testing.

Potential research methods

Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
Focus groups. For gathering qualitative insights through discussing topics in a group setting. and group discussions.

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

Knowledge base

Learn more about consumer needs research

Learn more about conducting consumer needs research in our knowledge base.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly.

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us.

We manually screen every participant against your criteria before they're approved, so you only meet people who match. For unmoderated sessions we review all recordings, and for moderated sessions or interviews you can flag any issue within 24 hours and we'll arrange a replacement at no charge. We also check for duplicate sign-ups and inconsistent answers to keep the sample clean.

We recruit through a wide range of channels, from offline advertising to online campaigns, which keeps our panel of 100,000+ participants representative of the wider population rather than skewed toward one type of person. In most countries the sign-up process is translated and localised, so participants register in their own language — this avoids the recruitment bias you get when people have to operate in a second language.

Yes, we have multiple bulk packages available in which a discount is included.

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe.

Yes. We advise on an appropriate incentive for your audience and session type, and we pay participants directly within 2 working days of their session. You receive a single invoice and don't have to handle any individual payouts yourself.

Yes. Alongside participants from our panel, you can invite people you've sourced yourself — your own customers or contacts — for interviews or user tests through the platform. They go through the same scheduling, reminders and recording flow, so everything stays in one place.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information.

Customer cases

Below you can find a selection of our customer cases.

User testing

Consumer Needs Research