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User Sense
Focus group research agency - Europe

Your focus group research company for Europe

As one of the focus group companies working across Europe, we handle everything needed to conduct a focus group — from recruitment to reporting. Our focus group services scale to what you need. Online or on-site.

  • More than 350+ focus groups facilitated
  • We handle participant recruitment via our panel of 100 000+ participants
  • Experienced focus group moderators, simultaneous translators on request
Request a free quote
focus group research
Platform, recruitment and research

We use our own platform, participant panel and researchers to ensure a smooth execution of focus group discussions.

Anywhere in Europe, online or in a lab

Remote studies or on-location sessions in a focus room facility — in any European country, in the language of your users.

From €1,500 per study

Depending on the services you need. Most focus group studies cost between €1,500 and €5,000.

You decide which focus group services you need

You decide which services you need to run focus groups. 

Study design & discussion guide

We turn your objective into a focus group discussion guide, participant profiles and screener.

Focus group recruitment

Participants from our own panel, screened on your criteria and their fit for group discussions. 

Moderation and translations

An experienced focus group moderator leads the session in your participants' language. Translation on request.

Focus group facility or online

On-site facilities with observation rooms via local partners, or a fully hosted online focus group.

Livestream & recordings

Watch live from anywhere. Recordings land in our platform, with transcripts and translations on request.

Analysis & report

A report with the key themes and prioritised recommendations, plus a short highlight reel.

Experienced focus group moderators

A focus group stands or falls on its moderator. Ours are experienced facilitators who know how to run a group discussion — not just keep it going, but steer it toward the insight you're after.

What our focus group moderators and facilitators bring:

  • A neutral, approachable style that puts participants at ease and keeps the conversation honest
  • The skill to keep discussions on track without steering the answers
  • A feel for group dynamics — drawing out quieter participants and gently reining in dominant ones
  • Local-language moderation in any European market, so nothing gets lost in translation

Need to follow along in another language? We arrange simultaneous translation during the session and translated transcripts on request.

Focus group facilities

Through our local partner network we arrange professional focus group facilities in major European cities — fully equipped and booked for you, so you can focus on the research instead of the logistics.

Each on-site facility comes with:

  • A dedicated focus room with a comfortable setup for 6–10 participants and a moderator
  • A separate observation room, so your team can watch without influencing the group
  • Audio and video recording, with the footage made available in our platform afterwards
  • A backroom livestream, so stakeholders can follow the session live from anywhere
  • On-site support and catering, handled by the local venue

Prefer to run things remotely? We also host fully online and hybrid focus groups.

How it works

How we take your focus group from brief to findings, step by step.

Request a quote

Share your focus group study goals, participant criteria and timelines. Receive a quote within one business day.

We recruit and arrange

We recruit focus group participants from our own panel and arrange the focus group facility or online session. 

Execution & insights

We run the sessions or you moderate yourself. Report with prioritised recommendations on request.

Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

We utilize our extensive database of over 100,000 participants across Europe and collaborate with local partners to recruit niche or additional participants. Our recruitment process ensures that participants are representative of your target audience and meet the specific criteria of your study.

Yes, we offer both in-person and online focus group facilitation. Online focus groups provide flexibility and can be a cost-effective alternative, especially for reaching geographically dispersed participants. We use our own platform. In addition to this, focus group session be livestreamed. 

The process begins with an initial consultation to understand your objectives so that we can prepare a quote. We then handle participant recruitment, develop a tailored discussion guide, and schedule and moderate the focus group sessions. After the sessions, we provide a comprehensive report with key insights and recommendations (if desired).

The turnaround time for receiving the final report depends on the specific services being utilized. In general, the entire process, from participant recruitment to delivering the final report, typically takes between 3 to 6 weeks. This timeframe ensures thorough analysis and high-quality insights. We strive to meet your project deadlines and will provide a detailed timeline during the initial consultation.

We provide state-of-the-art focus group facilities equipped with comfortable seating, audio-visual recording equipment, and observation rooms. Our facilities are designed to create a conducive environment for discussion and can be customized to meet specific needs.

Yes. Our experienced focus group moderators can lead your sessions in the local language, keeping the discussion balanced and on-topic. If your team needs to follow along in another language, we can arrange simultaneous translation during the session and translated transcripts on request. And if you'd rather moderate yourself, that's fine too — you can use us only for recruitment, facilities and recording.

The recruitment process typically takes between 1 to 3 weeks, depending on the specific criteria and the number of participants required. We ensure that participants are thoroughly screened and meet your study's requirements.

Most focus group studies cost between €1,500 and €5,000, depending on the services you need, the number of sessions and where they take place. You only pay for the building blocks you actually take. Request a quote and you'll get a price indication within one business day.

New to focus groups or want to know how they work?

Want to understand the method first? Our knowledge base explains what focus groups are, when to use them and how to analyse the results. Download a discussion guide for free.

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